To be more specific, face-to-face communication builds trust. That has been my advice to leaders for more than two decades. Yet top-down impersonal communication is still rampant in organizations.
According to Bruce Berger, Ph.D., in a lecture at The Public Relations Society of America annual conference in October 2011: Get full text here
- 63% of employees believe that management lies
- 24% of employees would fire their boss if they could
- 10% of employees believe their senior leaders treat employees as vital assets
- 14% of employees believe their leaders are ethical and honest
An article I wrote in 1997 for the Journal of Employee Communication Management is still vital information for leaders who want to improve communication and suggests what a competent employee communication program might look like.
- Learn the folly of "normal" employee communication programs
- Get 6 ideas to create communication with employees that get results
Good communication builds trust and improves employee morale. The result is better productivity and increased profits.